Affiliate & Advertising Disclosure

Pillar · Trust

Our Affiliate & Advertising Disclosure

Some of the links on this site are affiliate links. If you buy something through one, we earn a small commission at no extra cost to you. This page explains exactly which programs we’re in, how much we make, and — most importantly — why none of it influences what we recommend.

FTC-compliant · Commission ≠ coverage · Updated quarterly

This disclosure is required by law in the United States (FTC Guides) and the United Kingdom (CAP Code). We’d publish it anyway, because you have a right to know who pays us and how — before you trust a single word we write.

Affiliate Programs We Participate In

When you click a product link in one of our articles, it may be an affiliate link. If you purchase, we receive a small commission from the retailer — not from the product manufacturer, and not at any extra cost to you. Our current affiliate relationships:

Active programs

  • Amazon Associates — US, UK, EU, and Canadian storefronts.
  • Global Golf — used clubs and trade-ins.
  • PGA Tour Superstore — US new equipment.
  • American Golf — UK new equipment and apparel.
  • Golf Galaxy — US new equipment.
  • Rock Bottom Golf — discount and clearance inventory.
  • Direct brand programs — a short, rotating list of manufacturer affiliates including (at time of writing) Ping, TaylorMade, Cobra, Srixon, and FootJoy.

The commission rates vary from approximately 2% to 8% depending on the retailer and product category. The full list of current partners is maintained internally and updated quarterly — ask us any time and we’ll share the current list.

How Commerce and Editorial Are Separated

The most important thing on this page: affiliate revenue does not, cannot, and will not influence what we recommend. Here is how we enforce that structurally — not just as a promise.

  1. Scoring happens before links exist. Editorial completes product testing and writes the review, including the final score, before affiliate tags are added. The author doesn’t see the affiliate payout rates; they see a product and a rubric.
  2. Commercial is a separate team. Affiliate tagging is handled by a small commercial team that operates downstream of editorial. They never read a draft before it’s scored. They cannot request changes to rankings.
  3. We link to cheaper, non-affiliate retailers when we should. If a product is cheaper at a retailer where we have no affiliate relationship, we say so in the article. Multiple reviews on this site carry a “cheaper at [X]” note that costs us money.
  4. We still link to losers. If a driver ranks 17th out of 20 in a buyer’s guide, we still provide a link to buy it. Negative reviews are not affiliate-starved.
  5. Score adjustments trigger an audit. If a score changes after publication, our internal audit log records whether a commercial conversation preceded it. We have never changed a score for affiliate reasons. The audit log is kept for any future regulator to inspect.

How Affiliate Links Look

Every link that could pay us is marked in three ways:

  • A small “affiliate” tag visible near the link (“Buy at Amazon (affiliate)”).
  • A disclosure block at the top of any article that includes three or more affiliate links.
  • The rel="sponsored" attribute in the HTML, as required by Google’s guidelines.

Non-affiliate links (to manufacturer spec sheets, governing body pages, other reviews) are not marked, because they don’t pay us.

Advertising

We also run a small volume of display advertising on the site. Current arrangements:

Display ads

  • Network: We do not currently run programmatic display ads. If this ever changes — we are considering Mediavine or Raptive for long-form editorial pages — we will update this section before the first impression serves.
  • Direct sponsorships: We occasionally accept direct sponsorship of standalone content hubs (e.g., a “beginner’s section” underwritten by a golf brand). These are labelled as “Presented by [brand]” on every page and never replace editorial content. No sponsor has editorial approval over anything they underwrite.
  • Newsletter: Our email newsletter carries one clearly-labelled sponsor slot per issue. Newsletter sponsors do not influence the editorial content of the newsletter.

What We Do Not Do

  • Sponsored reviews. Not ever. A brand cannot pay us to review their product.
  • Paid placement in “best of” guides. Rankings are based on our Testing Methodology, not payment.
  • Press-trip junkets. We don’t accept flights, hotels, greens fees, or meals from brands or tourism boards.
  • Exclusive “brand partner” content tiers. No brand gets a permanent home on this site.
  • Retainers from manufacturers. No writer on staff or freelance receives any payment from a brand we cover.

Revenue Transparency

We publish an annual revenue breakdown in January, showing the share of revenue that came from affiliate commissions, direct sponsorship, newsletter ads, and any other source. The 2024 breakdown is available on request and will be published publicly starting 2025.

“The moment commerce gets a vote on editorial, the whole project dies. That’s why commerce doesn’t get a vote.”

If You Want To Buy Without Paying Us

Totally fair. Two ways:

  • Search for the product directly on the retailer’s site instead of clicking our link. You’ll get the same price.
  • Or simply note the product name and buy it through your preferred channel.

Nothing changes for you. We hope you’ll use our links if our reviews helped — that’s how we keep the lights on — but it’s genuinely your call.

Questions

If you think we’ve slipped on any of this — an unmarked affiliate link, a suspicious ranking, an ad that blurs into editorial — tell us. Every report is reviewed by the editor-in-chief within 48 hours.

JM
Jason Miller
Editor-in-Chief
Last updated
15 Apr 2026